Sunlit design studio at sunset with a desk, moodboards and a sleeping dog
—
Chill Rap
0:000:00

Having fun making images.

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Based in Barcelona
Creating worldwide

Photography · Retouch · 3D · AI imagery · Branding

Currently making images at @DumbStudio, Barcelona.

I move between the camera, the retouch table and AI tools — whatever the idea needs.

Art directorPhotographerImage maker

Hola, I'm Will. I make images with a human eye on every pixel — and a lot of fun on the way.

Product still life, portraits, identities and AI campaigns. This is a selection of what I've shot, directed and retouched over the last years.

Selected work

Acadèmia del Cinema Català — Photo + Retouch
Acadèmia del Cinema Català — Photo + Retouch
Milano — Photo + Retouch
Milano — Photo + Retouch
Milano — Photo + Retouch
Milano — Photo + Retouch
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Cafide — AI + Retouch
Cafide — AI + Retouch
Women'secret — AI + Retouch
Women'secret — AI + Retouch
Imagin Bank — Concept & Art direction
Imagin Bank — Concept & Art direction
Misako — Campaign production & Art direction
Misako — Campaign production & Art direction
Washaby — Art direction
Washaby — Art direction
Black Gallo Coffee — Branding design
Black Gallo Coffee — Branding design
No problem Coffee — Branding design
No problem Coffee — Branding design
TBH — Branding
TBH — Branding
Stumble Guys — 3D + Retouch
Stumble Guys — 3D + Retouch
Stumble Guys — 3D + Retouch
Stumble Guys — 3D + Retouch
Stumble Guys — 3D + Retouch
Stumble Guys — 3D + Retouch
SBK — Editorial design
SBK — Editorial design
Washaby — Social
Washaby — Social
Santander — Internal communication video
Acadèmia del Cinema Català — Photo + Retouch
Acadèmia del Cinema Català — Photo + Retouch
El Corte Inglés — Photo + Retouch
El Corte Inglés — Photo + Retouch
Pedro del Hierro — Photo + Retouch
Pedro del Hierro — Photo + Retouch
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Cafide — AI + Retouch
Cafide — AI + Retouch
Pepe Jeans — AI + Retouch
Pepe Jeans — AI + Retouch
Pepe Jeans — AI + Retouch
Pepe Jeans — AI + Retouch
Women'secret — AI + Retouch
Women'secret — AI + Retouch
Misako — Campaign production & Art direction
Misako — Campaign production & Art direction
Starbucks — Campaign art direction
Starbucks — Campaign art direction
Black Gallo Coffee — Branding design
Black Gallo Coffee — Branding design
Mia Studio — Branding design
Mia Studio — Branding design
TBH — Branding design
TBH — Branding design
Selected work
Selected work
Stumble Guys — 3D + Retouch
Stumble Guys — 3D + Retouch
Stumble Guys — 3D + Retouch
Stumble Guys — 3D + Retouch
SBK — Editorial design
SBK — Editorial design
Selected work
Selected work
D.O. Cava — Photo + Retouch
D.O. Cava — Photo + Retouch
El Corte Inglés — Photo + Retouch
El Corte Inglés — Photo + Retouch
Pepe Jeans — Photo + Retouch
Pepe Jeans — Photo + Retouch
Milano — Photo + Retouch
Milano — Photo + Retouch
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
Editorial — Photo & production
ManCity — AI + Retouch
ManCity — AI + Retouch
Women'secret — AI + Retouch
Women'secret — AI + Retouch
Imagin Bank — Concept & Art direction
Imagin Bank — Concept & Art direction
Misako — Campaign production & Art direction
Misako — Campaign production & Art direction
Selected work
Selected work
Heeey! Coffee — Branding design
Heeey! Coffee — Branding design
Dumb Studio — Branding
Dumb Studio — Branding
Scopely — Play Day Branding
Scopely — Play Day Branding
We love Founder Studio — Branding design
We love Founder Studio — Branding design
Monopoly Go — 3D + Retouch
Monopoly Go — 3D + Retouch
Stumble Guys — 3D + Retouch
Stumble Guys — 3D + Retouch
Loteríes de Catalunya — Sant Jordi · Graphic design
Loteríes de Catalunya — Sant Jordi · Graphic design
Selected work
Selected work
AI.Dumb — AI video production

Clients

    Light, then detail
    Light, then detail
    Light, then detail
    Light, then detail

    I start every image with the light and finish it pixel by pixel. AI helps me explore faster, but the last call is always mine.